This motion graphic is a simple but clear animation for Instagram. Here the aim is to promote Instagram’s own Instagram page and encourage the user to follow.

Highlights:

• Dynamic 3D camera creates a feeling of depth

• Layered motion graphics and animated overlays to enhance speed and detail

• Smooth transitions between shots

• Clear display of logo and follow button drawing the viewer to the message of the animation

• looping seamlessly when played back to back

Technical notes:

• Editing workflow: rough cut and timing in Premiere Pro → effects and motion in After Effects → final conform, sound mix, and export in Premiere Pro

• Export settings: H.264, 1080p at 30fps